促銷信的四步寫法
時(shí)間:2009-01-31 12:20:49
促銷信的四步寫法
促銷信都是“不請自來”,所以開頭一定要有吸引力和誘惑力。It must make an appeal to some particular buying motive and may begin with a question, and instruction, a quotation or an attention-grabing short story. Sometimes if required, it may even begin by suggesting the very opposite to what you want. 看看下面這些開頭是怎么寫的: 1) Would you like to reduce your rising domestic fuel costs? 2) Why not enjoy the colorful spring by joining the flying Horse Tourist Group after a completely busy winter? 3) Just imagine how comfortable you are when you stretch out those tired limbs on our newly developed White Cloud water bed. 第二步:To create interest and desire-- diyifanwen.com一旦抓住了讀者的注意力,就該趁熱打鐵勸服他們買自己的產(chǎn)品。介紹產(chǎn)品必須要緊緊圍繞你在信的開頭所提出的引人之處。光說“最好”、“最新”是沒什么實(shí)際意義的。應(yīng)該強(qiáng)調(diào)特性、質(zhì)量、原材料,以及和同類產(chǎn)品相比最出彩的地方。我們且看下面這個(gè)產(chǎn)品介紹是如何寫的: Our recent researches and tests have showed that rooms with our newly developed Energy Savers stay warmer and require 20 percent less fuel than those rooms of the same size without the usage of the savers. The new savers are popular because they are able to store and reflect heat in a much more efficient way. Read the enclosed brochure, you will find that the self-stick backing makes them easy to install yourself. 第三步:To offer conviction 通過產(chǎn)品介紹引起讀者的購買欲望后,就該進(jìn)一步加強(qiáng)讀者購買的決心。你可以詳細(xì)說明并保證產(chǎn)品會給讀者帶來許諾的好處。且看下面這段內(nèi)容是如何吸引客戶的: 1) Use our Fast Microwave Oven for two weeks absolutely free. 2) If for any reasons you find the model machine unsuitable to your needs, we will replace your order or refund you. 第四步:To motivate actions www.diyifanwen.com到了這一步,所有的努力都指向一個(gè)目標(biāo):促使客戶采取行動、購買產(chǎn)品。這時(shí)語氣要禮貌堅(jiān)決,并提供給客戶如何購買產(chǎn)品的指示,以方便客戶購買。下面是一些常用的策略: 1) Why wait? Come and buy right now since a special discount of 15% will only be offered for a month. 2) Don't delay! Those who order by October 5 will receive 100 Oriental Design Christmas cards free.
推薦文章
- The Booming of Spring
- 節(jié)約型社會
- Of Friendship
- Food for thought
- 為何尊重很重要-Why Respect Is Important
- 書友(Companionship of Books)
- 英語諺語名言-勤儉與節(jié)約
- 中國大學(xué)學(xué)費(fèi)制度(On University Tuition System in China)
- 四、六級考試作文是怎么評分的
- Choosing an Occupation
- 父母是最好的老師嗎?(Are parents the best teachers?)
- 批判公共場所不文明現(xiàn)象(Immoral Behavior in Public)
- 大學(xué)英語六級作文:CET寫作指導(dǎo)第五期
- 2005年英語六級考試作文范文
- 歡樂的節(jié)日
- 阿凡提的夢
- 用風(fēng)和雨表達(dá)情感的句子190句
- 大班社會教案《兩只棉手套》
- 中班教案《玩具大變身》反思
- 川湘菜餐廳朋友圈文案34句
- 廚狀元花生油品牌朋友圈文案37句
- 購物廣場一句話朋友圈文案36句
- 書店取名寓意及含義634個(gè)
- 新穎洋氣的公司名稱94個(gè)
- 《入戲之伊夢男主》養(yǎng)成前攻略
相關(guān)文章
- 我寫給實(shí)習(xí)教師的第四封信
- 二十四節(jié)氣的英文寫法
- 寫給秋玲姐姐的一封信_小學(xué)生作文:四年級
- 凡卡的信寄出去以后――續(xù)寫_小學(xué)生作文:四年級
- 寫給美國總統(tǒng)布什的一封信_小學(xué)生作文:四年級
- 寫給老師的一封信_小學(xué)生作文:四年級
- 萬以內(nèi)數(shù)的讀法和寫法 四位數(shù)的讀法
- 四位數(shù)的寫法
- 一年四季經(jīng)典的服裝促銷朋友圈文案集錦33句
- 教孩子初步知道一些保護(hù)頭發(fā)方法的教案
- 掌握附點(diǎn)四分音符正確唱法的教學(xué)方案
- 幼兒園寫給家長的一封信
- 兒童折紙信鴿 信鴿的折法
- 幼兒園風(fēng)險(xiǎn)管理辦法:幼兒園寫給家長的安全手冊